Technology Alone is Not Enough – Why Siri is a Big Deal

Even if you wouldn’t label yourself a Mac “fanboy,” some kudos have to be paid to iOS 5 and Siri. Simply as a lover of technology one has to admit – Siri is a big deal.

Edison didn’t invent the lightbulb. He mainstreamed it through product design and marketing.

Ford didn’t invent the automobile. He mainstreamed it through cost reductions and marketing.

And once again, Apple has taken power-user technology (a.k.a. Pentagon research technology) and placed it in the hands of everyday consumers. The lesson here – at the end of the day, great technology alone does not win the war. Great technology must also be usable and accessible.


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